Monthly Archives: May 2010

Social Media Revolution 2 (refresh)

Courtesy Socialnomics.net ~ via TedX Lansing:

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10 Tips for Building Your Small Business

In a startup, it’s all about the team. Even if you have a ground-breaking idea, it’s useless without the right team to develop and execute the vision. If you’ve been in business or entrepreneurship, these revelations shouldn’t surprise you.

Hiring the right people can be the most difficult part of building a company, but talent is hard to find, and bad apples can be even harder to let go. That’s why it’s essential to have a clear idea of how to look, where to look, and what tools you should be using to uncover the gems.

Here are ten must-know tips for finding and building a world-class small business team.

  • Have very clear objectives
    A business plan is just the beginning; start thinking about talent, personalities, complimentary characteristics in your staff, budgets, milestones, culture and rewards.
  • Master the Art of LinkedIN
    LinkedIn can be extremely useful on a variety of fronts, finding and evaluating potential prospects, staff, relationships and expertise requests.
  • Go where the Talent is
    Job sites are the modern day classifieds, often filled by people WITHOUT jobs, are those the people you want to hire?  Go to where the cool-kids are, Universities, user-groups, hackathons, tech conferences, social communities, etc. – and start cherry-picking.  These are people that take their professions seriously and are worth their weight in gold.
  • Make your Company (and Yourself) Accessible
    There are alot of people looking to for startups to work at, but it isn’t easy to find one that fits.  This starts with YOU, the business owner.  Manage your online brand, become a leader in the community, showcase your business, it’s intent, it’s culture and promote it when/where ever possible – social media makes this easy, and often local help is available.
  • You have to sell your business to your team
    Share your vision for the future, align your resources and getting everyone marching in the same direction, for the same reasons.  Great teams are driven by passion, not by money (though, that helps.)
  • Learn about their side-projects and their passions
    Work expertise is useful, but side projects are revealing.  Do they contribute to open-source projects?  Do they blog/tweet?  Are they active in the community?  Side projects are good, if not great things, aligning their passions with yours can create powerful teams.
  • Project Management tools are your friend (mostly)
    The argument is tools like Basecamp, Google Apps, Yammer, etc. help with communication.  Our personal favorites are methodologies like Agile, Scrum & Kanban – can be instrumental to shortening the feedback loops between the business and development teams.
  • There’s more to your team than your employees
    Think supporting cast.  Are your teams self-managing?  Is your org flat – empowering results on all levels?  Do you have an advisory board, a channel for customer feedback, a suggestion box?  All these can help offer perspective.
  • Use Social Media to Build a Voice
    Blogs, Twitter, Fan Pages can be more than a marketing tool.  Be open and transparent, contribute ideas to the community, offer value to followers – build credibility and become an authority in your respective domain.  Most importnatly – have a voice, participate in the conversation! [Oh, and read ClueTrain Manifesto, Naked Conversations and the Tom Bihn story!]
  • Trust your Gut
    This goes without saying, in hiring decisions and general business insticts.  If it doesn’t feel right – don’t do it.

~ Original article published by Mashable, click here to read it in full.