Notes from GSP, day 2 – Social Application Development

 Social Application Development – Call to Action!

Build with growth tuning in mind
  – break viral barrier
  – install/unistall stats

Viral Multiplier
  – aps grows w/o promotion

Tuning:
  – track everything.  graph it, trend it
  – notification / invite allocations
  – notification spam blocking (start conservativly)

Engagement (GSPs buzzword)
  – saturate social circles
  – tune for experience

Virality
   – grow outside of core group of users
   – get users to spread to others
   – dont hurt user experience
  
Channels:
   – news feed (infancy)
   – notifications
   – email
   – profile
   – invites (messaging / invites – tbd)
   – profie action
   – non-user pages (ability to see your app on other user page)
   – profile action

 Open Social – challenge
  – difference audience
  – huge
  – promiscuity factor
  – different use model
  – profile vs. news feeds
  – viral channels

Networks
   – MySpace
   – Orkut (brazil, india)
   – Hi5
   
Verticals
  – channel – superwall, hugMe
 
Whats the plan?
  – no different than facebook
  – practice agile development
  – focus on demographic
  – whats already there?
  – instrument for virality

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